Optimism and Pessimism in Imagery—Responses

OURFURTURE.ORG-
The image came from the New York Times. It has great graphic elements that draw attention to the eye, and force the reader to take notice. The ad poses the question and sets the outlook of questioning both election choices. The advertisement is both pessimistic and optimistic; this is seen in the fact that it questions what is right and points out what is wrong.

American Whitewater—
This ad is from American Whitewater Magazine. It is simple, clear, concise, and direct.
It points towards hope and the optimistic chance to save a natural resource. It is an excellent advertisement.

ONE—
This ad came from Rolling Stone Magazine. I would claim that it shares the same qualities that the American Whitewater ad contains. The ad gets right to the point in a brief nature. The color choice is concise and allows the viewer direct contact with the text; there is no room to wonder about in the ad space.

TIME Magazine—
This cover of TIME is an excellent example of using a strong composition to jump clear to the article title. The image is an optimistic approach to sell to the article title. Brief in words, the image sells the text.

Natural Resources Defense Council—
This poster is a wonderful design, both in text and image. Leaning towards a pessimistic outcome the image pushes for a positive change. The composition is incredibly strong and with the incorporation of common elements the ad is encompassing.

Dove—
This image came from Vanity Fair. This image is misleading. The image promotes the notion that both images are beautiful (and they are beautiful women) but when beauty is put to a vote that is a pessimistic outlook and a shallow action. The ad then becomes a double-edged sword for interpretation.

The Economist—
This is the magazines’ cover image. It is a narrow-minded pessimistic outlook. To question Left or Right is a great conversation point, but this image goes about it in a one sided manner.